Choosing the right alarm clock, from retro classics to modern design

An alarm clock might be one of the smallest pieces in your home, but it plays a surprisingly important role in how you start each day. From nostalgic hammer and bell alarm clock designs to sleek digital displays, alarm clocks combine function, personality, and interior style. So, how do you choose the right one?

Here’s our guide to the best loved types of alarm clock, and our thoughts on how they fit into modern living…

A digital alarm clock is all about clarity and ease. With clear LED or LCD displays, digital alarm clocks are ideal if you want to check the time at a glance, even in low light (ideal if you’re someone who wakes up in the night!)

Digital alarm clocks suit contemporary bedrooms and minimalist interiors, especially where simplicity matters. Newgate digital alarm clocks balance modern functionality with considered styling, so they don’t feel overly technical or intrusive on the bedside table.

Digital alarm clocks are a great choice if you value precision, readability, and a no-fuss wake up.

Retro alarm clocks bring character and charm to your bedroom. Inspired by mid century design, these alarm clocks often feature bold colours, curved cases, and classic numerals.

Newgate is well known for reinterpreting retro styles in a fresh, design led way, combining nostalgic vibes with reliable modern movement. A retro alarm clock works beautifully in eclectic, vintage inspired, or colour focused interiors, adding personality without overwhelming the space.

If you want your alarm clock to feel like a design feature rather than a functional gadget, a retro alarm clock is the way to go.

A modern alarm clock focuses on clean lines, refined proportions, and understated finishes. These alarm clock designs suit calm, considered bedrooms where less is more.

Newgate’s modern alarm clocks often strip things back visually while still delivering dependable timekeeping. They pair well with neutral palettes, contemporary furniture, and uncluttered bedside tables, perfect for creating a peaceful sleep environment.

The classic hammer and bell alarm clock is the most traditional style of alarm clock, and still one of the most effective. Instantly recognisable, its mechanical ring is ideal for deep sleepers who need a reliable, unmistakable wake up call.

Newgate’s hammer and bell alarm clocks celebrate classic clockmaking while refining the proportions and finishes for modern homes. They look just as good in period properties as they do in industrial or modern interiors.

The right alarm clock for you depends on how you want to wake up, and how you want your bedroom to feel. Digital for clarity, retro for character, modern for calm, or hammer and bell for timeless reliability. Luckily, our range has got alarm clock designs to suit any interior. 

Explore our alarm clock collection to find a design that fits your routine, your space, and your style, and get ready to start every morning on the right note.