For years, minimalism was the gold standard of interior design: clean lines, sparse spaces, and a ‘less is more’ approach. However, you’d be forgiven for thinking that minimalism is now firmly “out”, with maximalism taking its crown as the most-lauded interiors trend in recent times. Much has been written about how minimalism is out of style and has been replaced by maximalism, a trend that embraces colour, pattern, and personality. But where does that leave those of us who aren’t quite ready to embrace the change?
Worry not: as trends evolve, so too does our understanding of what minimalism means. Today, it’s less about stark, empty spaces and more about thoughtful simplicity. Minimalists, rejoice: it’s not over yet.
The rise of quiet luxury
Enter ‘quiet luxury’, a movement that embraces restraint without sacrificing warmth.
Quiet luxury became popular in 2023 due to the influence of television, social media, and economic conditions. Quiet luxury is a style of dressing that's understated and elegant, and emphasises quality over flashy logos. It's also a lifestyle that values refined consumption and exclusivity. Quiet luxury was popularised by brands such as The Row, poster-girl Gwyneth Paltrow, and the HBO show Succession which featured characters wearing quiet luxury brands, which led to the term "Succession core". Quiet luxury focuses on high quality, durable pieces that can be worn for many years, with an emphasis on meticulous craftsmanship and attention to detail.
Whilst ‘Quiet Luxury’ firstly referred to fashion, the trend has trickled down into interiors where it is all about quality over quantity, investing in timeless pieces, and creating interiors that feel effortlessly curated rather than stripped bare. Instead of sterile white walls and rigid functionality, modern minimalism now incorporates softer neutrals, layered textures, and subtle statement pieces that add depth without clutter.
Clocks: the understated centrepiece
One of the simplest yet most effective ways to embrace this new wave of minimalism is with a beautifully crafted wall clock or mantel clock. Far from being purely functional, a thoughtfully designed clock is a statement of quiet confidence; a nod to both form and function.
A neutral toned clock can serve as a grounding focal point in a room, offering balance without overwhelming the space. Whether it’s a stylish wall clock in a soft taupe or cream, or a classic mantel clock in muted grey, these pieces add a sense of calm and cohesion. Unlike bold artwork or decorative trinkets, a clock is both practical and effortlessly stylish, embodying the essence of quiet luxury.
The new minimalism in practice
So, how do you bring this refined approach to minimalism into your own home? Start by focusing on quality materials: natural woods, brushed metals, and understated ceramics. Keep colour palettes neutral but warm, with greys, beiges, and off-whites that create a sense of serenity. Then, introduce a few considered accessories: a sculptural lamp, a textured throw, and, of course, a perfectly placed clock that ties the space together.
Minimalism isn’t dead; it has simply evolved. The new way to do minimalism is about thoughtfulness, subtlety, and investing in pieces that stand the test of time.
